Supporting Small Business With Resilience Tools
CASE STUDY
The Challenge
During Melbourne’s extended lockdown, NAB Business Bank was fielding distressing calls daily. They recognised a need to go beyond banking and deliver wellbeing support for their small business customers.
When you show up for your customers in a time of need with tools that truly help, you don’t just support them – you earn lasting trust.
The Solution: NAB Business Fit
Create a scalable digital solution that helps small business owners manage stress, navigate uncertainty and build sustainable resilience.
- A branded podcast series
- A digital wellbeing hub with curated content
- Strategies for energy, mindset, and adaptability
The Results
This program did more than support small business owners. It achieved mass media coverage, award nominations, and long-term IP now housed in NAB Small Business Hub.
1,000
Small businesses enrolled
16,921
Total page views
89
Landing page conversion rate
13.4
Bounce rate (well below the industry average)
HAPPY CLIENT
Real Results. Genuine Success Stories.
”This program helped us deliver real support during a critical time. The impact on our customers and brand was phenomenal.”
— Ana Marinkovic, EGM, Small Business BankNAB
Supporting Small Business With Resilience and Reach
Watch how NAB Business Fit empowered 1,000+ small business owners with wellbeing tools, mindset strategies and digital resources during lockdown, building resilience, trust and long-term impact.
Want to create a wellbeing platform that builds resilience and reach?
Let’s create something meaningful.